About the Vinyl - Masters of Spin
These two filmmakers have mastered the art of the music documentary and have the ability to pull together big talent while keeping their pulse on what is real indie. Very open about their filmmaking process and the tools they use, Mr. Bralver and Mr. Broadway are destined to be the next great filmmaker duo.
ISM: How did you first hear about Peanut Butter Wolf?
JB: I grew up listening to hip-hop and seeking out things not as mainstream. I came across “Madvillain” and “Quasimoto” and that made me look at the stable from which those artists came. That traced back to Stone’s Throw and Wolf is the founder. That was about ten years ago.
RB: From Jeff! [Laughs] I had heard of some of the artists like Aloe Blacc, but Jeff was the gateway drug.
ISM: How did you convince him to put his journey on film?
JB: There was a pre-existing interest there, so it didn’t take much. He wanted to see a documentary produced about the label. Having done a music documentary that was successful prior to that, I handed it to him and he dug it. He took the leap of faith with me.
ISM: How long did it take for this project to come to fruition?
JB: Two years in total.
ISM: You compiled an impressive array of artist interviews. How did you arrange all of these sit downs?
JB: I went through Wolf and some of his pre-existing relationships for artists on the label. Some of the external, from Stone’s Throw celebrities like “Common”, “Kanye” and “Quest Love”, those I sought out myself through more personal avenues.
ISM: What does this documentary personally mean to you?
JB: It meant another notch in my belt as far as getting to where I want to be as a filmmaker. I am a personal champion of the story itself, and I think it really encapsulates the independent scene that I’ve always admired. I cherish the experience and it’s amazing to see two years later how well received it is from all the fans around the world.
RB: I came to learn about the whole amazing bizarre family of people I didn’t know existed, and it was a very cool learning process. The whole discovery was awesome.
ISM: What is the goal of Gatling Pictures?
RB: To keep making good stuff.
JB: To make films that provide a different voice and represent culture that Rob and I appreciate; to pursue subjects and stories whom we personally have a great appreciation and passion for.
ISM: Can you tell us about your next project “For All Eyes Always”, and your role on the project?
RB: It is our first scripted film after doing docs. I wrote it and I’m directing it.
ISM: A majority of your careers you have created documentaries, is there a special love for this form of narrative opposed to fiction?
RB: It was originally something we could break into because it’s lower budget and somewhat easier to get going, but we have grown to love it.
JB: Although we have done it the majority of our careers, and that’s only been five years, we have a lot of time to grow. It has allowed us to not have to deal with the barriers that entry scripted projects have.
ISM: How do you feel about crowdfunding as a whole, and the possibilities of the upcoming ability to sell equity to the crowd?
RB: We have used crowdsourcing for pretty much everything and it’s been a great essential tool. I think it is great; the fact that it’s going to be an investment opportunity. You are able to offer a better reward than a poster or special thanks.
JB: Crowdfunding has given us the ability to make some of our projects, so I am personally grateful for that avenue. I think it makes total sense to offer equity. On this project, after raising almost forty thousand dollars on Kickstarter, I was subsequently contacted by several people whom eventually became formal investment partners on the film. We managed to match the number we raised on Kickstarter just through it doubling as a publicity tool and it garnered attention. Crowdfunding has allowed people to interface directly with consumers. I think it’s time to be using platforms that do offer those opportunities more formally as a part of their structure.
ISM: What equipment did you use to shoot and edit the film?
JB: We shoot primarily on Canon 5D and 7D and a bit on the RED Epic.
RB: We edited on Premiere; it has all the tools to make things a lot easier. No waiting hours on rendering and the integration saves a lot of time.
ISM: Will you be using Adobe on your next project.
RB: Yes, we see no reason to change.
JB: We like it!